Becks Prime Rebrand
Becks Prime was founded in Houston, TX in 1985 with a simple concept, create 
great food with great ingredients. Period.
Grilling their burgers over a live mesquite grill and keeping to this promise, Becks Prime has been in the fast casual business for over 30 years. The objective of this brand refresh was to help elevate the status and perception of the company with clean, but engaging menus and packaging for the customer. 
The messaging is centered on the positioning statement "The Finer Side of Fast" which helps sell the idea of a fast casual dining experience. "Never Frozen" & "100% Certified Angus Beef" are used through to reemphasize the quality of ingredients.
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