The Biggest Baby in Town
July 7th, 2013 the Fort Worth Zoo introduced "The Biggest Baby in Town", a 350lb baby Asian Elephant. As Graphic Designer at Schaefer Advertising Co. I was to tasked with creating a campaign introducing the baby elephant to DFW via billboards, digital boards, facebook, and email. As the designer for the project I was responsible for the production and execution of the concept. Soon after a second baby arrived, and the agency quickly revised and relaunched the campaign as "The Biggest Babies in Town." The campaign earned a Marketing Excellence Award from the Association of Zoos and Aquariums.
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