Junior League Fort Worth Identity
Each year Junior League elects a new president who then selects the following years theme. The selected theme for the 2013-2014 year is "Our League. Our City." becoming a direction for the future of the organization, rather than a theme that only lives for so long. The challenge in this design was to find out how far we could separate from the design of the Junior League logo. After much exploration, and the presentation of six logos, both camps agreed that the logo that was the closest to the Junior League logo was the strongest, and most representative of the theme for the year. I have also created the logo based on the theme, to actual be adopted by the organization as the logo for the organization.