Cinco De Mayo celebrations were at an all time low, so we enlisted the help of Danny Trejo to bring the fiesta with Tostitos like never before. We invited our fans to “Open Mas Fiestas” for Cinco de Mayo, with “5 Ways to Cinco” to get the party started. To kick things off we created custom packaging, released a new Margarita inspired flavor, and teased the fiesta with an explosive 30 second spot playing up Danny’s classic on-screen persona as he pitches a suspiciously crispy action role tied to the 5 Ways.