As the official chip of the Super Bowl, we decided to integrate ourselves like never before into the greatest day in sports. What began as a simple prizing sweepstakes concept, quickly morphed into an epic championship level idea that only Frito Lay could pull off…or in this case put on. Our team developed 5 custom Super Bowl rings in partnership with Josten’s, who have designed a majority of the past Super Bowl rings of the past. Each of the five rings encapsulate elements from each iconic brand, for those die-hard fans that can’t get enough. The brands took to social with a chance to win one of the rings in the days leading up to the big game. In addition, the rings were highlighted and shared at the Frito-Lay experiential event, on display for those in attendance to view.