In preparation for Super Bowl LIV in Miami, our team was tasked to create the campaign for Frito-Lay. We knew that chip sales increased the most in the hours leading up to the Super Bowl, so we decided to hinge our campaign on that key insight, resulting in Live for Crunchtime. Our team worked hand-in-hand with the internal team at Frito-Lay, as they executed the TV spots, and our team executed the OOH around Miami.