In 2014 I partnered with Houston’s Mr.D and UP Art Studio to create “The Biggest Mural in Houston”, a project which stood for nearly a decade before being demolished. My role on the Biggest Mural, was as lead creative director for the marketing, PR, fundraising materials and more. The project is technically title “Preservons la creation,” but from a buzzworthy marketing standpoint, plus in order to raise enough funds to bring this project to life, we knew we had to create a simple yet impactful name that would spread like wildfire, and thus: The Biggest Mural in Houston.