TOSTITOS CINCO REMIX

Tostitos asked us to expand beyond May 5th and into the broader “fiesta season,” going bigger and bolder than before, so we brought Danny Trejo back into the mix with some help from rising star Sofia Reyes. Danny & Sofia remixed their own party in a visual tug-of-war, while fans could visit a bespoke microsite featuring our “Fiesta Remixer” with over 100 combinations of food, drink and music to make party planning a cinch

Client: Tostitos
Agency: The Integer Group
Role: Associate Creative Director, Design, Illustration
Year: 2022
Collaborators: Allison Earnhardt, Jeff Richey, Clay Knight

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