TOSTITOS CINCO REMIX

Tostitos asked us to expand beyond May 5th and into the broader “fiesta season,” going bigger and bolder than before, so we brought Danny Trejo back into the mix with some help from rising star Sofia Reyes. Danny & Sofia remixed their own party in a visual tug-of-war, while fans could visit a bespoke microsite featuring our “Fiesta Remixer” with over 100 combinations of food, drink and music to make party planning a cinch. Additionally, Tostitos partnered with the creator of Millenial Loteria to deliver a Remixed version for Danny, Sofia, and of course Tostitos biggest fans.