In the spring of 2020, the world shut down as a result of a world wide pandemic. To our surprise, people chose to rediscover the road in lieu of a crowded flight to traverse the US. This prompted our team to reposition ourselves as the official motor oil of road trips, specifically during these peak driving seasons. We developed branding, partnered with a team of influencers, and inspired many more to hit the road, with Mobil 1. In addition to branding and campaign direction, the logo and brand took on a second life with a year two and I even got to see my OMORT logo design on a real life Nascar!